An engineer by training, Ahmed Assalih, had the strong technical background needed to develop a Human Resources Information System (HRIS). HRIS gathers tools and processes to manage recruitment, trainings for employees and post careers for job seekers. With over 11 years of experience working as the head of human resources for an airline, Ahmed has learned all aspects of the human resource industry. After many years of working in the industry Ahmed decided to start his own business, Creative RH Consulting, before merging two years after with Advyteam Maroc, a large multinational consulting firm. He has been manager of this firm since the beginning of 2015.
« Entrepreneurship has not always been my dream, tells Ahmed. I have started enjoying that status talking to very thrived friends. I have understood that from a financial point of view it’s not always interesting , but my friends made their dreams become a reality. They create wealth for themselves first and then to their surroundings and their country ». A vision that pushes Ahmed to leave the salaried world. Ahmed changed of direction: he left formal employment . A not-easy road!
« Without CEED, I wouldn’t have been an entrepreneur ».
According to Ahmed the first mistake was starting a firm by himself. A paradox for a human-ressource specialist. »I have made several mistakes, I have proposed to my clients all human ressources appropriate solutions. I had no commercial prospection tools , I was focused on production, I had no clients, problems of recovery, I was like a freelance disguised as a contractor” ironizes Ahmed. By chance, I joined CEED which helped me survive. I joined to meet some clients but discovered mentoring and I realized that being entrepreneur is a difficult business which requires a structured process. Without CEED, I wouldn’t have been an entrepreneur« . After attending a few workshops with CEED Grow, Ahmed decided to review his business model. He reduced his offerings by 90 % focusing on consulting, training, and leveraging big data for human resources. CEED fostered this new trend immediately.
Ahmed is now a mentor for the program and advises entrepreneurs in the CEED network about HR practices.
In november 2014, during a conference on human ressources solutions, Advyteam an international consulting HR firm noticed Ahmed. The companies had shared values, strong creativity, and complementary activities , Ahmed decides to merge with Advyteam. Ahmed is now the Director of Advyteam Maroc, where he leads a team of 7 people. In less than 2 years, he multiplied his sales 5 fold and has taken operations overseas.