Samir Benmakhlouf Country Manager in Morocco, Microsoft
After completing his studies, Samir Benmakhlouf worked in the Consulting Business in the Industrial Information Technology sector (SCADA, Manufacturing Execution Systems, and ERP) in Indianapolis, Indiana, then Rochester, New York in leading companies such as Cummins Engines, United Technologies, Bausch and Lomb, and Toshiba. Samir has 20 years of experience in ICT and Franchising across many countries, having first joined Microsoft Morocco in 1998 as OEM Manager North and West Africa covering 23 Countries, he was later promoted to be Partners and Small Business Manager in North Africa. Samir then moved to leadership roles as Country Manager of Microsoft Algeria in 2001, then Country Manager of Microsoft Bahrain in 2002. Samir’s true passion for technology has made him an excellent leader across different countries and roles and was recipient of Microsoft CEO Sales Award in 2000 and 2002. During his tenure in Bahrain, he was elected President of the American Chamber of Commerce and contributed to the Free Trade Agreement between the United States and the Kingdom of Bahrain. As Country Manager of Microsoft Bahrain, Samir drove many initiatives around e-government services, e-banking and the development of a national education initiative. Early 2006, Samir embarked in the Franchising and Entrepreneurship and introduced Century 21 franchise in Morocco, the world’s leading real estate brokerage and opened 23 branches covering 9 different cities of the Kingdom. In 2010, Samir established Morocco’s prestigious “Arsenal Soccer School” in Casablanca training young footballers and creating a new approach to Football and Professionalism in this National Sport. In 2011, Samir re-joined Microsoft as Country Manager in Morocco. In the past 3 years, Samir lead the effort to include the Amazigh language (Tiffinagh Script) in Windows 8, and signed many partnerships in the education sector, most notably, with the Vocational Training where 60.000 unemployed trainees and 300.000 teachers of the ministry of Education K-12 will receive Microsoft training and certifications.
Industry associations: CGEM Commission of Ethics and Compliance, Vice President of Morocco American Chamber of Commerce, Start-Up Weekend, Board Member of APEBI (IT Association in Morocco)
Personal passions: Samir loves soccer which led him to create Arsenal Soccer School in Morocco. He is very passionate about team work and developing people’s careers and talents, especially young talent.
Education: Samir Benmakhlouf Holds a Bachelor of Science (1990) and a Master’s of Science (1992) in Industrial Engineering and Management Systems from the University of South Florida and a Ph.D. in Industrial Automation and Management (1996) from North Carolina State University.